BBC vs Google

How about the BBC challenging Google for the provision of online services?

"We have got the best content in the world and a more flexible rights framework than anyone," says [Ashley] Highfield. "We have the best brand, I would argue, online in the world in terms of trust and impartiality. We've also got access to some of the best technology in the world. If you glue all of that together we should be in a prime position to create the best next-generation search navigation tool in the world," he enthuses.

I was wondering whether this would include a challenge to the real core of Google's power, the ubiquitous search engine.

Come to think of it, I generally go google, and then iBBC if no luck on the first few screens.